Perhaps there may be some confusion between a brand and a logo. There need not be, as a logo brands your business and your business (essentially) is your brand. It is that visual link between the real and the percieved for your customer or client. They see it, it hits the mark, they can identify with it in the most basic of ways.
Should it be clever, should it be powerful, should it have meaning? The answer to all is 'Yes!'. That said, it does not necessarily have to strictly relatable graphically, that is, an Oil Company does not necessarily need an Oil Can as its graphical logo. It can do more...
Your Logo is your Brand. It is that visual link, however formed, that you can be identified with.
It must be relatable, relevant and useful. It needs to meet criteria, it needs to be an adaptable appliance that your business can leverage for its growing needs. It does not have to be 'static', it does not have to remain the same no matter what. Adaptability is our key belief in a well executed Logo that has the ability to deliver on all fronts. When we present a concept of a logo to a client, we strive to give a good overview into what it looks like, but also how it can be applied - this is very impotant because thids is what it will need to do.
Eyecue Design creates well considered business logos, we love doing it, we love presenting it and we love that our clients are not only satisfied, but succeed with it...
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