General Graphic Design

How good Branding is better for business

Graphic Design. It’s just a logo, right? The absolute simple answer is both yes, but more no. A logo is just the first step on the path to effectively brand your business, it does go much deeper than that.

Isn’t it just text and images?

Making a mark in the minds of a customer does go much further than just a basic logo. Branding is a key element that puts the mark, or designed style, of your business across so many areas. People need that. They, even if they don’t realise it, look for something pleasing, something they can trust, soething they (instantly) like and with luck, something they can relate to that spreads across your business.

In essense, we are talking about Branding. A designed style for your business that stems from your Logo, through virtually all areas of your business. Colour, type, space, style, designed elements and so much more.

  • A well designed Brand, relates to so many things.
  • A strong brand comprises a strong personality that can successfully differentiate itself from the competition.
  • It will not only differentiate but also linger in the minds of consumers and be remembered. Elements that influence this perception include colour, figure, image, typography, and other visual elements included in compositions.
  • Each of them transmits a subconscious message to the receiver and, consequently, evoke a particular emotion.

Basically, your brand tells consumers what to think of you

Branding is the active process of shaping the perceptions that consumers have about your company. All the steps that you take to build awareness and reputation around your company and its product or services live in the area of branding. Your branding efforts may not always fully translate into your customers’ minds, but the more deliberate and cohesive they are, the higher the chance of success.

Eyecue can assist in setting the ‘cohesive’ basics for you and that starts with your logo and the graphical ‘look’ of your business.

Some Statistics

In a credible world survey recently, it reported that 59% of respondents would choose a product or service over their competitors based on good design, and even 45% of them paid more for a better-looking product or service.

Like photography, successful Graphic Design aims to produce attractive, eye-catching, visually consistent imagery to better communicate your brand message, values and draw customers to you.

A Brand begins at the Logo stage and develops into a Graphical Business Style – it needs to positively identify itself to your audience – Eyecue can assist.